Ever wonder why Rafael Nadal bounces the ball a million times before serving? Or why Beyoncé has pre-show routines that rival ancient ceremonies? Michael Norton, Behavioural Scientist and Professor of Business Administration at Harvard Business School joins Seán to reveal how these quirky rituals can transform our everyday actions into magical moments.

Ever wonder why Rafael Nadal bounces the ball a million times before serving? Or why Beyoncé has pre-show routines that rival ancient ceremonies? Michael Norton, Behavioural Scientist and Professor of Business Administration at Harvard Business School joins Seán to reveal how these quirky rituals can transform our everyday actions into magical moments.

Why do we perform rituals?

The daily dose of madness and intrigue from Sean Moncrieff and his rebel radio crew.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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The daily dose of madness and intrigue from Sean Moncrieff and his rebel radio crew. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

The daily dose of madness and intrigue from Sean Moncrieff and his rebel radio crew.CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Why do we perform rituals?

Why do we perform rituals?

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