In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
We talked about:

1. Whether companies are still enthusiastic about podcasts
2. How to sell a podcast to a CEO or CMO
3. The role and value of an internal podcast for employees
4. Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.

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Check out our five most downloaded episodes:

1. How To Start A Movement with David Heinemeier Hansson of 37signals
2. Chris Walker Rants On Dark Social, Creating Demand & Company Building
3. CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
4. OLD WAY/NEW WAY with Adam Robinson of Retention.com
5. Nathan Latka Shares His “King-Maker Strategy"
   
   

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