What You'll Learn- The Strategic Sequencing Framework: Why a podcast must be the final marketing channel an organisation builds after scaling an organic social media presence .
- The Podcast Positioning Matrix: How to define a narrow niche and a distinct narrative edge to stand out in saturated digital spaces .
- The Guest Selection Blueprint: How to target enterprise accounts strategically to demonstrate short-term commercial return to your finance director .
- The Three-Role Operational Model: The exact breakdown of hours, capital, and team roles required to run a corporate show efficiently.
- Host Quality Metrics: How tracking host-to-guest speaking ratios and filler words systematically optimises total audio production value.
- The Listicle Acquisition Playbook: How to secure placements on historic industry roundups to guarantee discoverability by artificial intelligence tools.
- Human-in-the-Loop Post-Production Automation: How to leverage automated post-production workflows without sacrificing human editorial oversight.
Resources- Mandy (Walker) Hornaday on LinkedIn - linkedin.com/in/mandyhornaday
- Growth Activated on LinkedIn - linkedin.com/company/growth-activated
- Growth Activated’s Website - growthactivated.com
- Growth Activated on Apple Podcasts - https://apple.co/4wVrn1N
- Growth Activated on Spotify - https://bit.ly/4vb8jLj
- Special Mention: Gabe Lullo on LinkedIn - linkedin.com/in/lullo
- Fame’s Website - fame.so
- Cash Machines’ Website - tomhunt.io
- Cash Machines on LinkedIn - linkedin.com/company/cash-machines
- Tom Hunt on LinkedIn - linkedin.com/in/tomhuntio
- Tom Hunt on X (formerly Twitter) - x.com/tomhuntio
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