This meeting I had with a popular San Diego dog trainer, Kaelin Munkelwitz, founder of AllThingsPup perfectly embodies why giving away your content for free ultimately drives a business in the long run. By beginning to produce content and information, she became a trusted resource in her space, driving more clients to send inquired to her. If you're having some trouble wrapping your head around giving away content for long term growth, this is the one to listen to <3