This week Joe unpacks why the old “niche down” advice is outdated and what it really takes in 2025 to attract perfect-fit clients without compromising your message, your energy, or your values. 

Learn how to shift from generic content to person-first storytelling that connects, converts, and positions you as the go-to expert—without the burnout.

To find out how your business is currently performing & discover what your next step in business should be…

Access your FREE Business Success Test ---> CLICK HERE

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