Life On Your Terms with Phil Graham

If I offered you £10 million but only three years left to live, would you take it? Almost nobody does. Which tells you your life is already worth more than any number in your bank account.

In this episode I share what it actually takes to build a million net profit business: the three things your content needs (value, personality and FOMO), why you have to get comfortable talking about money, how the quality of your clients sets your ceiling, and the hiring maths most founders never do. And why you only hit the big goals once you realise you're bigger than them.

Your most loyal people might be your most underpaid.

In this episode I share three lessons on building a team that performs: why your standards quietly become theirs, why you should never think out loud in front of your team, and why fair pay is one of the best investments you'll make. I also share a pay decision I put off for too long, and how one team member's output tripled once I finally made it.

You’re probably undercharging.

Your price determines who you attract, how much work you create for yourself, and ultimately how much money you make.

In this episode, I break down how to price based on the cost of the problem you solve, attract higher-level buyers, and know when it’s time to raise your prices.

Most entrepreneurs I coach have never once sat down and worked out what they actually want. Not from the business. From their life. 

So they chase money instead, and money without a number attached to it will run every decision you make: where you live, who you say yes to, whether you take the call on your kid's birthday.

In this episode I talk about why "financial freedom" is the vaguest, most useless target you can set yourself, why your calendar is the truest mirror of what you actually want, and why wealth follows character, not the other way round.

Turnover is vanity. Profit is sanity.

I'm on a mission to take 10 founders to a million net profit this year, not a million in sales, a million they actually keep. In this episode I break down the three things you need to build wealth on your own terms: authority, profitability, and freedom. 
Plus why "grow your following" is the worst advice you've ever been given, and the limiting beliefs quietly capping your income.

If you're sick of working hard for a number that doesn't change your life, this one's for you.

Your business has five growth drivers. Today I'm focusing on the one that breaks everything else if you get it wrong: you.

I've built my own business to millions in net profit and worked with over 12,000 founders. And every single time someone hits a plateau, it comes back to the same thing. They've run out of reasons.

In this episode I'm breaking down three lessons that changed how I think about self-worth and success:

Why your old reasons stop working, and how to rebuild a list that actually creates urgency again.

Why nothing material is bigger than you. Not the house, not the hire you're scared to make, not the client you're scared to lose. Your worth is infinite. Everything else is finite.

And the deeper truth behind why you haven't put your prices up, had the hard conversation, or built the life you actually want. It's not a strategy problem. It's a self-love problem.

Fix the founder, fix the business. Listen now.

Everyone is telling Ali Abdaal to get more clients.

Well, I told him the opposite. Ali has built the Lifestyle Business Academy, a $10,000 six month incubator for professionals who want to build an online business and buy back their options.

Nine months in, the offer sells. The problem is what happens after the sale.

So I sat down with him in Scotland to pull the business apart.

And this episode walks through our entire conversation

If you're ready to move faster, click the link to book directly with my team:

https://linktw.in/mGVHgX

What if being nicer to your clients is actually holding them back?

In this episode, I break down why the best coaches and business owners aren't afraid to challenge people.

I share a conversation I had with Ali Abdaal about client accountability, explain why polarity is the key to standing out in your marketing, and reveal how stronger opinions, better messaging, and solving real problems can attract better clients and drive more sales.

Book a call directly with my team:
https://linktw.in/mGVHgX

Your vibe attracts your tribe.  Enough said.

Book a call directly with my team:
https://linktw.in/mGVHgX

Fresh off a 90 minute mastermind call with our Expansion Partner clients, I'm debriefing the lessons that created the biggest breakthroughs. If you want to sell more this month, it comes down to two things: an offer with a clear promise you can articulate in under 10 seconds, and understanding the three layers of conversion. Attention, trust, action. Get these right and sales follow.

Book a call directly with my team:
https://linktw.in/mGVHgX