Marketing costs are exploding - and most founders don’t realise why.

In this episode, I break down the uncomfortable truth behind rising ad costs, the death of faceless corporate marketing, and why personal brands are becoming the only defensible edge going into 2026.

You’ll learn:

• Why my own ad spend 3.5x’d, and why others are seeing 10x
 • How AI is flooding the internet with synthetic content
 • Why “more volume” is no longer a winning strategy
 • The shift from production to provenance in modern marketing
• Why founder-led brands, human story, and high-friction channels are about to dominate
• The single mistake that will make your marketing costs skyrocket next year
• And the playbook every business needs to build a brand people can actually trust

If you rely on ads, content, or online visibility to grow your business, this is non-negotiable listening.

The landscape is changing fast... here’s how to stay ahead of it.

Every founder has five growth drivers that determine their trajectory.
In this episode, Phil breaks down the operating system behind real scale - identity, retention, leverage, monetization, and attention - and shows how gratitude shifts you out of fear and into expansion.
A must-listen if you’re building for 2026 and want clarity, momentum, and a stronger mindset.

Whenever you’re ready there are 3 ways of working together…

1.⁠ ⁠If you want to go deeper with this work, I’m running a Personal Brand and Profit Intensive at my home in January. The first one sold out fast. I’m running a second date. If you want the details, email me at [email protected] or send me a message on Instagram with the word ‘Jan’

2.⁠ ⁠If you’re interested in working with me long term, Expansion Partners is our flagship partnership for established founders who want structure, guidance, and serious growth in 2026. You can speak with my team here:

https://calendly.com/growth-phil-graham/expansion-call

3.⁠ ⁠If you want help fixing the biggest blind spots in your business, I’ve created a free course that walks you through all of it. It’s simple, clear, and built to help you make fast progress. You can get it here:

https://phil-graham.com/expansion-add-a-zero

Ambition is a superpower, but it can wreck your Christmas if you don’t control it.
 In this episode, Phil breaks down how founders can stay present, protect their mental bandwidth, and set goals, risks, and operations so you actually enjoy the holidays instead of spiralling.
 Perfect listen for any entrepreneur heading into December.

Whenever you’re ready there are 3 ways of working together…

1.⁠ ⁠If you want to go deeper with this work, I’m running a Personal Brand and Profit Intensive at my home in January. The first one sold out fast. I’m running a second date. If you want the details, email me at [email protected] or send me a message on Instagram with the word ‘Jan’

2.⁠ ⁠If you’re interested in working with me long term, Expansion Partners is our flagship partnership for established founders who want structure, guidance, and serious growth in 2026. You can speak with my team here:

https://calendly.com/growth-phil-graham/expansion-call

3.⁠ ⁠If you want help fixing the biggest blind spots in your business, I’ve created a free course that walks you through all of it. It’s simple, clear, and built to help you make fast progress. You can get it here:

https://phil-graham.com/expansion-add-a-zero

Most founders hit a ceiling they don’t see coming: comfort.
In this episode, Phil breaks down why your first season of success won’t carry you into the next one, and what it really takes to reinvent yourself, rebuild momentum, and start playing for great money instead of “good enough.”
If you feel the pull for more but you’re stuck in a comfortable life, this is your wake-up call.

If I had to build my business on social media from scratch again, I’d do it very differently. Not for views. Not for vanity. For high-quality leads, premium clients, and predictable sales.

This episode breaks down the exact strategy I’d use today:

 • How to choose the right platform based on where your best clients already spend time
• How to create content that positions you as the expert, not an entertainer
• How to turn social media into a revenue system, not a hobby
• What topics to focus on, how to research them, and how to build a weekly content plan
• Why authenticity, polarising stances, and clear beliefs outperform trends and hacks
• The CEO mindset required to delegate low-value tasks and protect your strengths

If you want to grow on social media, attract better clients, build a stronger personal brand, and scale your coaching business without burning out, this is the blueprint.

Search terms this hits naturally: social media growth, business coaching, content strategy, personal brand, lead generation, high-paying clients, entrepreneurship.

In this weeks episode, I break down the five brutal truths that separate seven-figure founders from everyone else.

You’ll learn:

• How your Founder Operating System shapes every result you get
• Why chasing new clients kills growth
• How to build leverage through A-Players and systems
• Why money fears and slow cash collection cost you profit
• And how to combine AI + personal brand to stay irreplaceable

If you’re stuck under a revenue ceiling, this episode shows you exactly how to break it.

The biggest source of pain in business isn’t failure, it’s believing every thought you have. This episode will help you separate fear from fact and move forward anyway.

Cycles are inevitable. Outcomes aren’t. Learn how to read your season, change your inputs, and protect profit, reputation, and freedom. Listen.

The past month has been huge:
£1.2M in new sales, 17 new hires, and founders finally creating businesses that give them freedom instead of stress.

In this episode, I break down the real lessons behind those wins:
 • Why every team member needs a number
 • The truth about leadership, firing, and accountability
 • How to escape red oceans and dominate new markets
 • Why personal brand, retention, and fast decisions create compounding growth

These are the exact frameworks driving our Expansion clients forward, and they’ll work for you too.

The friendships you keep in business will either make you or break you.
 Every entrepreneur goes through seasons:  separation, isolation, and expansion.

 You’ll outgrow people, lose people, and eventually find the ones who raise your standards.
 Most won’t make it that far because they fear being alone.

 This episode will help you understand why pruning your circle isn’t loss, it’s evolution.