In this episode of BUILDING & BREAKING, we are doing something a little different.

Instead of unpacking another company's brand story, I'm sharing my own brand evolution, moving from Passion Squared (a business brand) to Nina L. Kovner (my personal brand), and why I created MENTORED. with Nina L. Kovner.

This isn't just a rebrand. It's me stepping into what I've resisted the most: my personal brand, and the gift I've been given as a mentor.

In This Episode

· Why I resisted building a personal brand for so long

· How content consumption has shifted since I launched Passion Squared in 2012

· Why wasted time, money, and energy are eroding trust in our industry

· What this rebrand means for me, and the brand lessons it holds for you

And if you're a hairstylist, beauty professional, salon owner, creative, educator, or coach who's craving brand, business, and healthy boundary mentorship you can trust, with clarity, context, care, and a fuck-ton of love, then MENTORED. was created for you. And if you are a pro beauty brand or distributor looking to create more value for the people you serve, MENTORED. is for you too! To join MENTORED. simply tap Subscribe on the Passion Squared Instagram Page @passionsquared Thank you so much for listening and sharing with your business besties!