<p>The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works.</p>

The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works.

<p>The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb &amp; Loeb. Heck, some practitioners don’t even know how online advertising works.</p>

Why It’s Time To Put ‘Notice And Choice’ On Notice

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Why It’s Time To Put ‘Notice And Choice’ On Notice

Why It’s Time To Put ‘Notice And Choice’ On Notice

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