As the Indian Premier League reaches its business end, companies are looking to gain the attention of the audience by making new advertisements. One such company is Reliance Jio, which is  using star power from both Bollywood and cricket.

In this episode of IPL - On the Business Pitch, Chitra Narayanan speaks to Jio Creative Labs head Aditya Bhat about the evolution of the company's 'Dhan Dhana Dhan' campaign.