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Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins.

Five things you’ll learn from this episode:

1. Some of the mistakes top marketers make
2. How to improve your marketing, storytelling, and communication skills
3. The four factors to sustain business success
4. Why customers are just “ok” 
5. How you should price your products

Quotables

• “Marketing is the job that helps the company identify, attract, get, and keep customers. It’s the heart and center of an enterprise.” — Jeffrey J. Fox
• “Marketing’s job is to point salespeople to where they should go and to arm them with the tools to make the sale.” — Jeffrey J. Fox
• “A lot of companies think that they’re in charge of quality. They’re not. The quality is defined by the customer.” — Jeffrey J. Fox
• “Customers buy for only two reasons. They buy to solve a problem or to feel good and some mix of both of them.” — Jeffrey J. Fox

About Jeffrey J. Fox

For over 25 years, Jeffrey J. Fox has been helping clients grow revenues and increase gross margins. Jeffrey is the founder of Fox & Company, a management consulting firm that shows clients how to dollarize their value proposition to overcome the price objection and to shorten the sales cycle. Jeffery has written 11 bestselling business books that have been translated into more than 30 languages.

Jeffrey is the author of “How to Become CEO,” which was on the New York Times, Business Week, Wall Street Journal, Knight-Ridder, and Amazon.com bestseller lists. His books have been bestsellers in France, Germany, Singapore, Hong Kong, and Russia. His book “How to Become a Rainmaker” was selected as one of the 100 best business books ever written. His book “Dollarization Discipline” was selected as one of the top 30 business books of 2005. 

He is a popular speaker, appearing regularly before senior management groups and sales forces. Jeffrey is a graduate of Harvard Business School. Fox & Company is located in Chester, CT.

Contact info and resources:

• Fox & Company Marketing Consultants website
• Jeffrey’s books:
  • How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
  • How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees
  • How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

 Additional Resources:

Axia Public Relations: https://www.axiapr.com/ 

About your host Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.