When former Unilever Chief Executive Officer Paul Polman was approached by Kraft Heinz with an offer many would find too good to refuse—a $143 billion takeover bid with a personal payout of $110 million—he says he turned it down. “They think everything is for sale,” he says. “Morals are not for sale.”

Polman, 67, who worked for Procter Gamble and Nestle before Unilever, joins David Merritt and Francine Lacqua on this week’s In the City  to share lessons he learned while CEO, and why he says running a company is more than maximizing shareholder returns. “If you would listen to all the shareholders and do what they were asking you to do, your company would be bankrupt before you knew it.”

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