Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?

In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.

Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.

Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.

What You’ll Learn:

• The Dark Side of Discipline and Filtering the Right Habits
• How Accountability Creates Effortless Discipline
• Finding Your Why and Creating a Vision Filter
• When “Good Habits” Sabotage Great Outcomes
• The Perfect Day Formula and Writing Life into Reality
• Vision Misalignment and the Cost of Choosing the Wrong Market
• Eliminating vs. Adding More Discipline
• Building a New Identity with Systems
• Coaching and Audiobooks as Discipline Tools
• Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost
• Will AI Replace Coaching? Craig’s Thoughts
• Why Human Connection Still Wins

Connect with Craig Ballantyne:

• Website - https://www.earlytorise.com/
• LinkedIn - https://www.linkedin.com/in/craigballantyne/
• Book: The Dark Side of Discipline - https://www.amazon.com/Dark-Side-Discipline-Chasing-Achieve-ebook/dp/B0DX41KMRB
• Book: The Perfect Day Formula - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557
• Book: Double Double by Cameron Herold - https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

Resources:

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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