In this episode, Greg Wilkes sits down with Matt from The Tradie Web Guys, a former plumber turned marketing strategist who now helps trades and construction businesses build scalable, systemised marketing engines.

Matt shares why most builders and trades are solving the wrong problem when they chase more leads — and why better systems, not bigger ad spend, are usually the real answer.

🔹 Key topics:

✅ Why leads aren’t the real issue — most businesses don’t need more enquiries, they need better systems to convert the ones they’re already getting.

✅ The DEAF framework (Define, Establish, Act, Feedback) — a practical roadmap for setting clear goals, building strong foundations, taking action, and continuously refining strategy.

✅ From enquiries to closed jobs — why marketing should focus on outcomes (revenue), not vanity metrics like clicks or impressions.

✅ The missing middle in most businesses — the gap between a lead coming in and becoming a project in Buildertrend or your job management software.

✅ Why fulfillment becomes the real bottleneck — once lead flow is fixed, recruitment and delivery capacity quickly become the constraint.

✅ Recruitment is marketing — your next great employee likely already has a job, and attracting them requires positioning, creativity, and brand strength.

✅ B2B vs B2C strategies — why commercial builders shouldn’t rely on ads, and how creative outreach beats generic LinkedIn messages.

✅ CRM done properly — the importance of tracking the full sales pipeline, not just generating enquiries, and why automation changes everything.

✅ AI and the future of search — how ChatGPT and large language models are shifting discovery away from traditional Google search, and why useful, relevant website content now matters more than ever.

This episode is a grounded, practical conversation for builders and trades who want predictable growth, stronger systems, and a business that scales beyond referrals and word of mouth.

If you’re serious about building a marketing engine that produces real jobs — not just enquiries — this episode is a must-listen.

https://tradie.wiki/mattmedia

http://TheSiteShed.com

http://TradieWebGuys.com.au

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator