Today's episode is a keynote I did in Portugal. I break down why creativity is the most important part of marketing — and why all the attention now lives on just a handful of social platforms. We talk about how social media and algorithms have changed over the last five years, how to get better results from paid ads today, and why volume beats perfection moving forward. I also explain why podcasts and streaming are massive opportunities for small businesses, and why marketing is always a mix of math and art. If you want to win in 2026, this is the mindset and strategy you need.