In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver.

Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. CTR Driver, another tool Ronald developed, focuses on click-through rate manipulation to enhance Google Business Profile rankings without drawing attention from Google’s filters, prioritizing quality engagement over sheer volume.

Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. For local businesses, Ronald emphasizes the importance of structured topical maps and content clusters that boost local relevance. 

Ronald Osborne, Founder of Osborne Digital Marketing:

LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/

YouTube: https://www.youtube.com/@osbornedigitalmarketing

Osborne Digital Marketing: https://osbornedm.com/

Rank Lightning: https://ranklightning.com/

CTR Driver: https://ctrdriver.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Ronald Osborne 

10:38 Consulting: Helping Others Navigate Business

22:40 Introducing Rank Lightning: A New SEO Tool

33:06 The Gray Area of SEO Practices

40:09 Effective Content Strategies for Local Businesses

50:05 The Importance of Quality Backlinks

56:59 The Future of SEO and Digital Marketing

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery