Numerous factors can cause new products to fail. The biggest problem we’ve encountered is a lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. Today we'll discuss 3 of the key reasons products fail along with case studies so you don't make the same mistakes.

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Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.