In this episode of the Scottish Property Podcast, Steven and Nick sit down with Jak Carlin, founder of Alley Up Agency, to discuss personal branding, social media marketing, and how property investors can leverage digital marketing to grow their business. From content creation strategies to paid advertising, Jak shares expert insights on what works in today’s competitive market.

Episode Highlights:

The Power of Personal Branding

• How to stand out in the property industry
• Why consistency is key to building an audience
• The “John Scale” approach to content creation

Social Media Strategies for Property Investors

• Choosing the right platform: LinkedIn, Instagram, or TikTok?
• Why engagement matters more than followers
• The biggest mistakes people make when marketing property

Paid Advertising: Facebook, Google, and Beyond

• The difference between Google Ads and Facebook Ads
• How much should you spend on marketing?
• Why TV and radio ads still work in 2024

Marketing is essential in the modern property industry, and Jak Carlin shares invaluable tips to help property professionals elevate their brand and attract more deals. Whether you're a seasoned investor or just starting out, this episode is packed with actionable insights you won’t want to miss!