In this episode of Durand on Demand, Dave breaks down one of the most overlooked leadership skills: credibility.

You don’t earn influence just because you have authority — you earn it because people believe you. Whether you’re leading a team, building a marriage, or trying to close a sale, credibility determines whether people listen, follow, or tune you out.

In this conversation, Dave reveals:
 ✅ Why people stop listening (and don’t even realize it)
 ✅ The four habits that make someone instantly credible
 ✅ How to back your words with reality — not just rhetoric
 ✅ The secret connection between humility and influence

If you want to communicate with clarity, earn trust quickly, and lead with lasting impact, this episode will help you rebuild the foundation that every great relationship — personal or professional — depends on.