We've all been asked "Why now?" by someone who has read our script or listened to our pitch. But it probably doesn't mean what you think it means.

In this episode, hosts Tasha Huo and Josh Hallman discuss what an exec is really asking when they say, "Why now?" And how best to answer it. They also discuss ways to prevent ever being asked this question in the first place!

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Edited by the GREAT Paul Lundquist