What’s the most underrated competitive advantage in business today? Reading.

This week Shawn catches up with Brieane Olson, CEO of PacSun, to talk about the Shawnism that quietly separates good leaders from great ones: Read, Read, Read.

Shawn and Brieane swap notes on how curiosity becomes a strategic edge, why patience in your career almost always compounds, and how to play the old game of business in bold, new ways. Brieane shares her philosophy behind partnering with some of the biggest celebrities in the world; explaining why it’s not about reaching everyone, but reaching the right ones.

They also dive into why purpose-driven brands consistently outperform. When customers feel like they’re part of something bigger than a transaction, loyalty deepens and momentum builds.

At the end of the day, the smartest people in the room aren’t guessing – they’re reading.

Be sure to pre-order a copy of Brieane's fascinating new book, Co-Created: The Cultural Strategy that Redefined PacSun, releasing everywhere May 12th!

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