In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.

Key segments of this podcast and where you can tune in to go direct:
[08:56] Health and Wellness Affiliate Programs
[21:08] Evaluating Marketing Mix and Budgeting for Success
[27:06] Engagement Over Growth: Fostering Partner Relationships

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