What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? 

In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. 

From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equity with partners, this conversation challenges everything you think you know about affiliate relationship management. Whether you're managing a program with 50 affiliates or 5,000, the insights shared here will fundamentally shift how you approach partnership retention and development.

Talking points include:

• Why the biggest brands struggle with partnership agility while smaller operators lack long-term infrastructure.
• The psychology behind VIP mentality and how it applies to high-value affiliate relationships.
• How one North American operator discovered they had 3,500 true VIPs hiding among 94,000 misclassified players.

Listen to find out more about:

• The eight-step framework for building partnership retention programs that mirror VIP player strategies.
• Why programmatic marketing is becoming essential as SEO struggles post-Google updates.
• How predictive analytics can prevent affiliate churn before it happens.

Key segments of this podcast and where you can tune in to go direct: 

[06:15] Large vs small operator partnership approaches and common mistakes

[22:52] The dramatic case study: From 94,000 "VIPs" to sustainable growth

[28:00] Eight actionable steps for building emotional equity in affiliate partnerships

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

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