Snowmobiling starts as something you do.

For some people, it quietly becomes something you are.

In this episode, we sit down with Eric Olson to talk about why snowmobiling evolves from a hobby into an identity — and what that shift changes about the way you live your life. After stepping away from sledding for nearly 15 years, Eric found his way back to the mountains at a very different stage of life. What followed wasn’t just progression on a sled, but clarity in his business, discipline in his routine, and a deeper connection to himself and the people around him. We talk about: What the mountains give you that nothing else can. Why purpose-driven riding matters more than progression clips. How craftsmanship, discipline, and risk all overlap. The reality behind spending time, money, and energy on something you care about. Why brotherhood and shared struggle are at the core of this sport. And how snowmobiling can shape the way you show up in every area of life. This conversation isn’t about how to ride better. It’s about why riding matters — and why, for many of us, life quietly organizes itself around it. If snowmobiling is more than just something you do on weekends, this episode will resonate. Question for the listeners: Why do you snowmobile?What does it give you that nothing else does?

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