Startups exist to develop new solutions to problems. 

But many of society's biggest problems fall outside traditional startup business models. 

Today we explore why that is, and how it might be changed as we sit down with Robin Lewis, co-founder of Mymizu, a startup focused on reducing plastic waste by encouraging reuse. 

We take a deep dive into possible monetization strategies, why startups should be better at solving social problems than non-profits, and we discuss a possible roadmap for a middle path between startups and non-profits.