Open For Business

Why StashAway's Shariah Portfolio Took 7 Years to Build


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With the recent launch of its direct ETF Explorer and a long-awaited Shariah Global Portfolio, is digital wealth manager StashAway signaling a major evolution in its business model? Malaysia Country Manager Wong Wai Ken joins us to share the story behind this new chapter.

We discuss:

  • The self-disruptive expansion to a transaction model for their new ETF Explorer.

  • Whether ETF Explorer is an attempt to address low-fee brokers

  • Why the Shariah Global Portfolio was led by the Malaysian team.

  • Why it took 7 years to bring to market

  • How their offering fits into the larger landscape of shariah investment options

  • Their focus on deepening customer engagement, instead of pure user acquisition.

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Open For BusinessBy BFM Media


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