Article written by Ashwin Gulati, author of the book "Soul Venture".In This Article:

• Why passion alone isn't enough for startup success
• The difference between passion and purpose in business
• How conviction and deep motivation drive entrepreneurs
• Applying the ikigai framework to find your true calling
• How to test your passion before launching a startup
  

Steve Jobs famously said, “If you’re not passionate enough from the start, you’ll never stick it out.” 
I must respectfully disagree. ..

Continue reading this article at InnerSelf.com

Article Recap:

Passion may ignite an idea, but purpose sustains the journey. Entrepreneurs who focus solely on passion risk burnout when challenges arise. Instead, finding a deeper sense of purpose and conviction ensures long-term success. This article explores the importance of ikigai, testing entrepreneurial passion, and how aligning with a true purpose builds a lasting business.

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