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Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Five things you’ll learn from this episode:

1. Why Chris Chiames thinks PR pros shouldn’t be storytellers 
2. Why measurement is just one important factor in demonstrating PR effectiveness  
3. The value of observation before making suggestions
4. The importance of asking “why” as communicators
5. How the travel industry plans to recover from the pandemic

Quotables

• “Smart companies hire smart people.” — @ChrisChiames
• “Great writing is the key for public relations.” — @ChrisChiames
• “Storytelling is certainly important, as part of what public relations does effectively. But we’re ultimately more than storytellers. We’re conversationalists, and we are listening, hopefully, as much as we are telling stories.” — @ChrisChiames
• “There’s a lot more pressure on communicators to make sure they’re delivering messages and content that people are engaging with.” — @ChrisChiames
• “The more thoughtful questions you ask, the more people like and trust you.” — @jasonmudd9
• “It really is a privilege to be able to sit in the middle of your organization and be responsible for its reputation and success in multiple ways.”  — @ChrisChiames

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About Chris Chiames 

Chris Chiames is the chief communications officer for Carnival Cruise Line, the most popular cruise operator in the world. After starting his career in politics, he has spent most of the past 25 years in travel, including executive roles at American Airlines, U.S. Airways, Orbitz, Sabre, and leading the travel and tourism practice at Burson-Marsteller.

Contact info and resources:

• Twitter: @ChrisChiames
• Linkedin: Chris Chiames
• Chris’s podcast: Airlines Confidential
• Carnival Cruise Line

 Additional Resources:

Axia Public Relations: https://www.axiapr.com/ 

About your host Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.