<p>Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025</p>

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

Why the transaction moment is the new frontline for performance marketing

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Why the transaction moment is the new frontline for performance marketing

Why the transaction moment is the new frontline for performance marketing

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