
Sign up to save your podcasts
Or


Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he's focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talked the current upheaval in TV measurement, and why it's unlikely we'll see a perfect replacement for Nielsen emerge.
Guest: Scott Schiller
Host: Mike Shields
By Mike Shields4.8
4343 ratings
Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he's focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talked the current upheaval in TV measurement, and why it's unlikely we'll see a perfect replacement for Nielsen emerge.
Guest: Scott Schiller
Host: Mike Shields

1,026 Listeners

9,533 Listeners

3,156 Listeners

554 Listeners

352 Listeners

45 Listeners

5,547 Listeners

494 Listeners

5,509 Listeners

15,918 Listeners

364 Listeners

2,232 Listeners

1,116 Listeners

21 Listeners

57 Listeners