According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences "every single day”. We talked to Hawkins about why she thinks that TikTok's reach, coupled with the emotional response so many creator videos generate, should position the company to compete for TV ad budgets soon. Hawkins says the key is getting measurement up to par on TikTok, which has only been actively selling ads for about two years, but is enjoying huge demand increases due to the pandemic.

Guest: Sandie Hawkins

Host: Mike Shields

Producer: Kenya Hayes