Much of John Fenton's work recently has been in working with entrepreneurial companies to reconnect to their purpose, and co-create a strategic vision that will energize their leadership team and engage their employees on a deeper level. There are three areas where companies and organizations fail to live up to their promise, including purpose, trust and culture. If done right, your employees and your customers will understand in ways they never have before, what you stand for and what you believe. The result will be what I call a "sticky" organization that will attract the right talent, attract the right customers and retain them longer.