The bottom line is the most important part of any functioning business.

Profit after costs, expenses, and taxes. 

The money that the founders and investors in companies get to put back into their pockets for the risk and effort they put into a business. 

Sounds like business 101 right? And it kind of is.

A business that doesn’t turn a profit is like a freezer that kind make ice, it’s more or less pointless. 

And sure there are things like non-profit charity organizations out there but most businesses exist to make money!

So why is it that some of the biggest companies in the world are not turning profits? Why is it that they don’t even plan to?

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