oday’s podcast examines the business model behind the NFL’s Super Bowl halftime show. We’ll talk through the economics of the show itself, how artists convert the attention into business opportunities, and why Usher specifically timed up the release of a new album and concert tour around this year’s big game. Enjoy!

Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw