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Why Verizon created its Verizon Value organization
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2727 ratings
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
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