<p>Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.</p>

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

Why Verizon created its Verizon Value organization

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Why Verizon created its Verizon Value organization

Why Verizon created its Verizon Value organization

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