EAB’s Alice Shindelar and Amanda Kelly discuss how virtual campus tours are created and why they’re so popular with students and university recruiters. They explain the uses for different interactive elements, share basic dos and don’ts, and talk about what differentiates a truly exceptional virtual tour from one that is average at best. They also offer tips to university leaders on how to collaborate with a virtual tour vendor to create tours that are just as useful for the university as they are for prospective students.