Apple recently released a new advertisement called 'Crush', showing various items related to creative pursuits being smashed to make way for their new iPad Pro.Guest: Dr. Kim Watts, Senior Lecturer in Marketing at the University of Bath Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Apple recently released a new advertisement called 'Crush', showing various items related to creative pursuits being smashed to make way for their new iPad Pro. Guest: Dr. Kim Watts, Senior Lecturer in Marketing at the University of Bath Learn more about your ad choices. Visit megaphone.fm/adchoices

Apple recently released a new advertisement called 'Crush', showing various items related to creative pursuits being smashed to make way for their new iPad Pro.Guest: Dr. Kim Watts, Senior Lecturer in Marketing at the University of Bath Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Why was Apple’s ‘Crush’ iPad Pro commercial such a bust?

Mornings with Simi (Monday – Friday: 5.30 – 9am) helps you wake-up, reconnect, and get your day off on the right foot. Simi Sara dives into on the headlines of the day with veteran Global News anchors and reporters. They help you navigate through the details of the stories, highlight essential information and share new perspectives on how the daily news affects you. Simi loves the Lower Mainland. She’s lived here her whole life and truly understands the history and challenges our communities have faced over the years. Spend your Mornings with Simi and spend the rest of your day talking about what you heard on the show.

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Why was Apple’s ‘Crush’ iPad Pro commercial such a bust?

Why was Apple’s ‘Crush’ iPad Pro commercial such a bust?

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