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What does it take to raise and run a venture fund focused on the overlooked—and why women’s health, parenting, and sports are the future?

In this episode, Mike sits down with Rachel Springate, Co-Founder & General Partner of Muse Capital, to unpack her journey from luxury partnerships and entertainment to building a venture capital firm with a mission. Rachel shares how she and her partner Assia uncovered their thesis through personal experience, why women’s health remains one of the most underserved opportunities in venture, and how Muse balances investing in overlooked sectors with the hype cycles of AI and beyond.

Here’s what you’ll learn:

✅ How Rachel’s career in partnerships and entertainment shaped her investing style

✅ Why Muse Capital doubled down on women’s health long before it was popular

✅ What LPs really said when Rachel and Asya pitched Fund I—and how they overcame it

✅ How Muse approaches partnerships with celebrities and Fortune 500s authentically

✅ Why proprietary data in women’s health and family tech is a hidden AI moat

✅ The thinking behind Muse Sport and investing in women’s sports + SailGP

✅ How to avoid hype-driven investing and focus on recession-proof markets

✅ Rachel’s one-sentence mission for Muse: “Investing in companies that should exist”

👉 If you’re a founder, investor, or operator navigating consumer, healthcare, or sports in 2025, this episode is packed with insights you won’t want to miss.

Timestamps

00:00 Intro

01:00 Rachel’s path from luxury partnerships to venture

06:00 The authentic way to approach celebrity + startup partnerships

11:00 Founding Muse Capital & the personal experience that shaped its thesis

16:00 Raising Fund I with a contrarian focus on women’s health

22:00 How Muse filters noise from venture hype cycles

27:00 Early conviction in MIDI Health and spotting overlooked opportunities

35:00 How Muse helps portfolio companies through partnerships

38:00 The origin of Muse Sport and investing in women’s teams & leagues

44:00 The SailGP Italia story & sports investing strategy

47:00 Books Rachel recommends (professional & personal)

50:00 Muse’s mission distilled

📬 Subscribe for more founder stories & venture insights: 👉 The Consumer VC Newsletter - https://www.theconsumervc.com/

Follow Mike Gelb: Twitter / IG / TikTok → @mikegelb / @consumervc