DogCo Secrets

Why Would Someone WANT to Work for You? | Ep. 8


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In this episode, I’m getting real about one of the most critical (and painful) lessons I learned while scaling my pet care business: people won’t stay just because you need them.

Staffing is one of the biggest bottlenecks in our industry right now, and if you’re focused only on client lead flow while neglecting your team, you’re setting yourself up to stall out.

I open up about a time when I lost a third of my staff in 10 days (yes—really), and how that wake-up call launched me into a year-long deep dive on how to build a better team, a stronger culture, and a place people actually want to work.

This episode is packed with practical, hard-won insight and 7 proven tactics that helped me rebuild, retain, and rally my team around a shared mission. Whether you’re just starting to scale or managing a full team, this one is essential listening.

💡 Key Takeaways:
✅ You can’t grow if you can’t retain
✅ Client growth means nothing without team growth
✅ A fragile team = a fragile business
✅ Hiring is not just about filling roles—it’s about casting a vision
✅ Core values + shared mission = culture glue
✅ Employee satisfaction must be measured, not assumed
✅ Exit interviews are a goldmine of honest feedback
✅ Treat your staff like co-builders, not just task-doers
✅ If you can’t articulate why someone would want to work for you, you’re already behind
✅ Becoming “the best part-time job in your city” is a powerful, actionable goal

🎙️ Sound Bites:
⭐ “I had to stop cheerleading and start casting vision.”
⭐ “Hiring was bottlenecking everything.”
⭐ “Your business needs your team—period.”

📢 DON’T MISS THIS: We’re gearing up for the DogCo Summit in September, 2025! If you’re serious about growing your pet care company, this is for you: 🔗 Grab your ticket at dogcosummit.com

💬 What’s working for you when it comes to hiring and retention? Drop your story or strategy in the comments.
🧡 Subscribe for more unfiltered, strategic conversations that help you grow your business with clarity and heart.
🐾 Share this with a fellow pet pro who’s feeling the strain of building a team!

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DogCo SecretsBy Michelle Kline

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