Does what your ideal customer is thinking feel hard to grasp? Just out of reach? Too complex or subjective?

You likely spend so much time thinking about your business, but what about them?

Today, I invite you to do this – think about your current customers, particularly your best ones.

The more you do this, the less you will stress about your own business. The more money you’ll make. The more appreciated they will feel. The better off everyone is.

Today on the People Over Profit podcast, we’re going to talk about:

This is the perfect episode for you if you desire higher conversions, happier customers, and more certainty around your sales process!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Also, make sure to hit subscribe so you never miss an episode.

And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

I love talking about the idea of a “used car salesman.” It’s so visual!

Everyone can picture them in a cheap suit with greased up hair and bad sales techniques. The easiest way to describe this person is…pushy.

My hope Is that today's episode rewrites this vision of what a car buying experience can look and feel like with authentic selling – and shows you how to create amazing sales experiences in your business.

Today on the People Over Profit podcast, we’ll talk about:

If you ever feel pushy when selling, this episode is a game-changer! You’ll not only feel better about how you sell but know what to do to keep leveling up in your sales skills – enjoy!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Also, make sure to hit subscribe so you never miss an episode.

And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

Consider this: “If running your business feels hard, you’re doing it right.”

You don't hear me talking about the hard side of business often, and that's because I found a way to make hard seasons of my business look and feel easier.

Part of that process is welcoming the challenges that come with running a business. Expecting them. Not being afraid of them.

I also choose to see more opportunities than excuses to stay stuck. I think that's why I love coaching so much. I see opportunities where other people see obstacles, and I have trained myself to think through infinite amounts of scenarios in which it can feel and be easier.

After helping hundreds of people navigate really tough situations in their business, make hard decisions, and feel their feelings along the way, I’ve realized there is some value I can share with you around how to do this, too.

Today on the People Over Profit podcast, we’ll talk about:

Whether you're in a hard season right now or want to be reminded of what's possible when you get there again, this is the episode for you!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Also, make sure to hit subscribe so you never miss an episode.

And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

I’ve self-identified as a generalist for many years, or as I like to call it “a Jane of All Trades.”

It’s been a gift to know a lot about a lot.

I have knowledge about many things and continue to learn about lots of topics.

Perhaps you can relate?

I think being a generalist is wonderful. It’s widened my perspective and made me an exceptional problem-solver and critical thinker.

But it’s also held me back – I’ve held me back.

So, I thought it might help to share what I’m learning through this journey of releasing some of those old stories and stepping into my power as more of a specialist.

Today on the People Over Profit podcast, we’ll talk about:

This is absolutely the episode for you if you’re struggling with your identity as an entrepreneur in any way. So is episode 35, “How to Untangle Your True Identity from Your Work.”

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Also, make sure to hit subscribe so you never miss an episode.

And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

I got a DM on Instagram from a fan of the show, Diane.

She said, “I have a million ideas, but not necessarily for things people need and will buy. My business offers a variety of services, from helping identify the ideal tools for a business to use and scale to customized training, and defining standard operating procedures.

I guess you can see where I’m feeling a little clueless on how to develop a strategy, if it’s not necessarily a package that I can offer – or something like an online course or resource.”

And yeah, I get it.

The pressure to have a packaged offer or a fixed price is real. It’s not always your answer – and I know why you're thinking about it.

Today on the People Over Profit podcast, we’re going to talk about:

Whether you're someone who's creating a new offer or questioning how you price or structure your existing offers, this will be a helpful episode for you!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Also, make sure to hit subscribe so you never miss an episode.

And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

It’s hard to start a business!

It’s easy to love what you do, but not knowing if it's going to work can really get to you.

We have to be skilled in so many ways (and that's on a good day!).

So, it’s not surprising that you struggle with self-trust and your vision at times – especially in tougher seasons! In fact, it’s often easier to have doubt than not.

This is part of the job, and it also makes you a better business owner.

We’re going to talk about this today on the People Over Profit podcast, including:

Whether you're someone who's just starting a business or someone who's had your business for a while, this episode will be massively helpful for you.

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Make sure to hit subscribe so you never miss an episode!

Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)

I built my business on referrals.

Over the years, I’ve also served dozens of clients in the creation and growth of their affiliate and referral programs and partnerships.

I’ve also been interviewed on this topic numerous times.

It’s something I know a lot about by working with lots of different companies and observing industries outside of my own.

So, today, I'm bringing you a fairly comprehensive view of what makes a subjectively great referral or affiliate program.

My goal is to make it feel very doable for you to create and manage your own affiliate or referral program with a lot of success.

Here’s what we’ll be covering on this People Over Profit podcast episode:

Whether you have affiliates or referral partners now (or you're thinking about it) or even if you're just building strategic partnerships on a more broad scale, this is going to be a really helpful episode for you.

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Make sure to hit subscribe so you never miss an episode!

Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)

You’re so good at what you do - you’re the best!

So, why aren’t you seeing the income and the following you deserve?

It’s probably because you’re too focused on marketing, which isn’t surprising considering all the noise you hear about it from gurus online.

Don’t get me wrong, marketing is important. It’s just that sometimes we give marketing a little too much credit.

When you're a new business owner who’s using marketing to try and grow your business, it has to be part of a larger strategy.

Today on the People Over Profit podcast we'll talk about:

If you have been struggling to hit your goals or investing more time than you’d like marketing your business, this is a can’t-miss episode!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Make sure to hit subscribe so you never miss an episode!

Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)

I’ve been asked about podcasting a lot lately!

Since this seems to be a hot topic, I thought, “what better place to share my answers than on my podcast?!”

Today on the People Over Profit podcast we'll talk about:

If you have a podcast of your own or are looking to launch one, this is the perfect episode for you!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Make sure to hit subscribe so you never miss an episode!

Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)

Nearly 80,000 restaurants closed in 2021.

Why?

They didn’t solve problems quickly.

They had an obstacle and opportunity in front of them, and many chose to “sit tight” and seal their fate instead of control it.

We aren’t going to do that.

Let’s talk about less extreme business problems…

…everyday problems that we’ve faced many times, like not having enough customers.

(I’ll speak for myself, I know I have!).

Learning how to solve these problems quickly will allow you to move strategically and get those customers without going into panic mode!

Today on the People Over Profit podcast we'll talk about:

If you know something needs to change in your business for you to get to the next level or avoid a problem, this is the episode for you!

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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

Make sure to hit subscribe so you never miss an episode!

Connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)