Between 2015 and now, Google searches for influencer marketing have increased by more than 80% 2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice. A successful influencer campaign isn't something you just put together and hope that it has the desired effect. It requires careful planning. Some of the most crucial steps in influencer marketing are to decide on your campaign goals and find the right people to work with. This is by far one of the most important steps in the process and also, one of the more difficult ones. You have to decide on a niche and the audience you desire to connect with including what channels best do that at deepest level. Come learn from Heather DeSantis about the correct strategy to put this process to work the right way!