Have you ever asked yourself, "Am I really cut out for entrepreneurship?" Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye. This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams. In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you. Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world. Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy!

[00:01 - 07:56] Opening Segment

• My takeaways from this episode with Jeff Hoffman
• An insightful look at Jeff's journey
• • The value of hard work; How growing up with a single mom taught Jeff the importance of perseverance
• Dream big, work hard, create value
• • Why these 3 things are the matrix of building a successful business

[07:57 - 18:14] Why You Should or Shouldn't Choose Entrepreneurship

• The two reasons why entrepreneurship is so important
• • Independence and freedom
  • The ability to design a positive future
• Who entrepreneurship is not for
• • Entrepreneurship is not for people who are risk-averse and lack confidence. Entrepreneurs go into their ventures with confidence, knowing that there is always a chance of failure. If this thrills them rather than scares them, then they have the right risk profile for entrepreneurship
• Can you change your appetite for risk?
• The red flags of a reckless entrepreneur
• • Uncoachability
  • Inability to take accountability

[18:15 - 24:47] The Pioneers of Disrupting the Travel Industry

• How Priceline.com founder, Jay Walker, changed the travel industry
• Why travel is so important for Jeff
• Developing a solution to getting people on a plane faster
• • When meeting a challenge, focus on finding solutions, not complaining

[24:48 - 30:17] Managing Change in a Fast Paced World

• Running a business with agility
• • For entrepreneurs, chaos and disruption should be your alarm clock
• Tips for leaders on how to pivot and adapt
• • Look at the data, trends, and the way the world is changing
• The difference between a growing and stagnant company
• • The key to a company's success is for a leader to get out of the way and let others do their jobs
  • The keys to scaling a business

[30:18 - 32:12] Closing Segment

• Connect with Jeff
• • Links below
• Learn more about Jeff with the Rapid Fire Questions!

Key Quotes

"The whole reason to be an entrepreneur is to design the future you want instead of complaining about the one you have." - Jeff Hoffman

"I always tell entrepreneurs to dream big, work hard, create value." - Jeff Hoffman

"The best entrepreneurs are thirsty. They're hungry for knowledge and experience from those who went before them." - Jeff Hoffman

Connect with Jeff

Visit Jeff's website https://www.jeffhoffman.com and follow him on IG @Speakerjeffhoffman and Twitter @speakerjeff

You can connect with him on LinkedIn at linkedin.com/in/jeffhoff

Resources mentioned:

• Book: The Alchemist by Paulo Coelho

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