Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already.

For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for.

HIGHLIGHTS:

• Learn the difference between a reputation and a resume
• Discover how podcasting can help you grow personally
• Find out the benefits and challenges of podcasting
• Overcome the fear of starting

QUOTES:

"It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term."

"A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it."

"By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans."

"A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint."

CONNECT WITH BRANDON

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Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!