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Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Five things you’ll learn from this episode:

1. What three ways brands are responding to the economic climate
2. Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the recession is over
3. How to work with an outside agency during this time of uncertainty
4. Why agencies are the best resource to aid their clients during an economic downturn
5. Why you should never stop telling the story of your brand  

Quotables

• “You can't stop running your business and making good decisions just because the economy is not as robust as it was.” — @DrewMcLellan
• “There's always opportunity if you are wired to look for and take advantage of that opportunity.” — @DrewMcLellan
• “When a brand goes dark during an economic downturn, they lose market share, they never get back. And a brand who accelerates and amplifies their voice during a downturn gains market share that they never lose.” — @DrewMcLellan
• “Companies of all sizes want their agencies helping them strategically and they're really looking to them for advice.” — @susanbaier
• “Agencies have a bird's eye view on what's working not just for you, but for their other clients.” — @DrewMcLellan
• “I think it's important to remember that agencies and clients are a symbiotic relationship. They work well together, they survive together.” — @susanbaier

About Susan Baier

A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more. 

About Drew McLellan

For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.

Contact info and resources:

• Agency Edge Research 2020
• Twitter:
  • Susan 
  • Drew 
• LinkedIn: 
  • Susan

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