Loyalty reward programs are everywhere we shop. They’re at coffee shops, retailers, airports and grocery stores. Many of us are connected to our points, but the rewards no longer seem to go as far as they used to.

Vass Bednar, the managing director of the Canadian SHIELD Institute, explains the changes to Canadian loyalty rewards programs, what we are giving up when we hand companies our data in exchange for points – and if it’s even still worth it to collect rewards points anymore.

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