In this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and again, we have absolutely driven and benefited from revenue and sales from it. Both my book and podcast have been huge door openers for my business because they increase my visibility.


Here are the highlights:
(03:21) Marketing plans fail because businesses focus on the wrong area
(04:15) Content creation has to be aligned with your business goals
(05:51) Look at the feature versus the benefit
(08:45) You have to build a pipeline
(10:06) How are people converting?
(13:10) You need to think about where you are getting leads and clients from right now


Connect with Dawn:
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