We usually reserve the word “wicked” for the worst things in life. But at Radford University, being a wicked student is a badge of honor. Every year, Paige Tan and Meg Konkel help students come up with creative solutions to life’s messiest problems for the Wicked Festival. And: What if you could get 500 dollars for free? Only catch is, you have put it toward something that does good - something that leaves a positive impact. How would you spend the money? That’s the challenge Chris Tweedt brought to his business ethics students.

Later in the Show: From the long list of expenses to endless paperwork, starting a business can be a headache. That’s where Norfolk State’s Innovation Center comes in. Established in 2019, Akosua Acheamponmaa says the Innovation Center is all about helping early entrepreneurs in underserved communities make their business dreams come true. Plus: When Meg Michelsen was a kid, she used to collect fragrance samples from department stores and magazines. Now she studies sensory marketing, focusing on how brand names and product scents influence our buying habits.