What We Cover: * Why Buffer spent $3.3m buying out investors. * How to expand and increase customer lifetime value by creating more products. * Their strategy for creating new products for their 80,000 paying customers. * Why Joel chose to give his team members a profit share instead of dividends. * The specific benefits of giving your team members a profit share arrangement. * How Buffer started their business without funding. * Whether or not you should "Grandfather" in new paying customers.

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What We Go Over: * The top 3 reasons people sign up to Typeform's email list. * The 1st main goal they have for new sign-ups. * Why benefit-driven copy works best for converting free customers to Pro customers. * Exactly what happens after a subscriber becomes a paying customer. What are the type of emails they send after this happens? * Why more visits to their blog = higher retention.

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Learn more about Wild Audience at www.wildaudience.com

What We Cover: * How Typeform brings empathy into data collection. And why doing this will always increases engagement. * We breakdown Typeforms viral loop. This is responsible for 60% of their sign-ups. * The lesson they learned from Facebook on how to get more organic sign-ups. * How to use relevant and specific "use case" landing pages with paid traffic. * The structure for creating detailed guides for their blog. How each guide is actually a mini-funnel in itself. * The counter-intuitive reason they get a 25% conversion rate from their blog readers.

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Episode Description: * Difference between a Relationship Funnel and standard sales funnel * I compare the performance of a Relationship Funnel to a standard sales funnel * How a Relationship Funnel benefits your business * The Relationship Funnel strategy explained * How to build a Relationship Funnel in 9 steps

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* Why every company needs a story before they start building an audience * Which gets more reach a Blog post or a Physical Book? * Rand's motivations for writing the book "Lost and Founder" * How to keep your audience engaged while you build your product * Whether or not you should do a beta launch. * Free Trail (vs) Freemium. We tell you which one converts better.

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What we cover in this episode: * How Rand is using the MVA approach to build Spark Toro * How to deal with the pitfalls of building an audience before you have a product. * Why you probably shouldn't be using Facebook and Google ads. * Where you should be looking to place your marketing efforts instead. What are the unique places you can get a higher ROI?

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This is the ultimate sales funnel masterclass. I cover everything you need to know to build unbeatable sales funnels. Here's what I cover: --> How Starbucks designs sales funnels (combining offline+online) --> How the most successful business incubator built their sales funnel (100 Billion valuations) --> The 4 parts of every successful sales funnel --> I explain funnel terminology with examples: top, middle and bottom of the funnel --> How to build a value ladder for your business --> I explain how you know what type of sales funnel to build for your unique business --> I give 3 concrete examples for online businesses, service-based businesses & software businesses

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In part 2 of our chat with Dan Henry we talk about: - The thank-you page "viral loop". This will increase your Facebook shares. - How he gets a 3-4% conversion rate on an evergreen webinar (the industry standard is 1%, or less). - The upsell he uses for his $997 product. This converts at 40% and takes his average cart value to $1,400.

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I talk to Dan Henry in this one about the Ninja tactics he uses to get super high ROI with FB ads. In part 1 we talk about: --> How to turn cold traffic into warm traffic. -->What to include in your ads to help them grow organically. --> What you should focus on before your learn funnels or copywriting. -->The different types of lookalike audiences --> Why advertising is 80% art. 20% science.

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We continue our chat with Eric Sui. In this part, we talk specifically about blogging. We explore their frameworks and checklists. How they choose their topics for keyword optimization. And their content re-purposing strategy.

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Learn more about Wild Audience at www.wildaudience.com