Located at the base of Palisades Tahoe, Wildflour Baking Company is probably the most beloved bakery in skiing, and it definitely has the most accomplished customer base in the ski world. So Jonathan sat down with Wildflour owner, Susan Lopez, to talk about it all, and learn some of the secrets to Wildflour’s success.

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TOPICS & TIMES:

Susan's Background & Cookie Monster Suits (2:20)

Establishing Wildflour in 1983 (6:25)

Changes in the Palisades Community (9:12)

Wildflour’s Offerings & Em Bombs (11:33)

Taking Care of People (13:17)

Wildflour’s Ski Royalty Fan Base (17:12)

Aimie Engerbretsen (21:44)

Cody Townsend (24:09)

Shane Mcconkey (27:45)

Noah Gaffney & Connery Lundin (29:47)

Life-Time Cookie Pass (33:28)

New vs Staple Offerings (36:56)

Susan’s Off-Season Hobbies (39:37)

Susan’s Rule re: Chocolate on Faces (41:47)

What's the Best Question I Haven't Asked You? (43:53)

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