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The way you make money affects every area of your life from the amount of time you can spend with your family to where you travel, right down to how you eat and dress.
There’s no getting away from it: How you earn is a major factor in your livelihood and wellbeing. And for us entrepreneurs, how successful we become is directly tied to our money story.
And yet, most people find it hard to have honest discussions about money—even if it’s just with themselves! Listen in as I share why your money story can and will affect your sales as an expert coach and entrepreneur.
Your money story is fundamental to understanding your ability to ask people to pay you for your expertise, and feeling confident about making sales doing what you love without feeling icky, pushy, or unworthy of the amounts you’re looking to charge.
By the end of this episode, you will have a completely different mindset around your money story, and you’ll feel more empowered to use it to help you make more and better sales.
● [02:30] Unlocking your money story.
● [05:28] The power of sharing how you help others instead of just what you do.
● [07:54] Creating and assessing your plan.
● [09:12] Why what you appreciate, appreciates.
● [10:45] Overcoming your limiting beliefs.
● [12:28] Staying accessible to those who can’t afford your high-ticket services.
● [14:58] Attracting the right clients for your high-ticket offers.
● [17:25] Owning your value as an entrepreneur.
● [18:42] Rewriting your money story.
● [22:52] What confidence around money looks like.
● [25:46] Embracing your money story and releasing what doesn’t work for you.
Book Recommendations (These are affiliate links and if you choose to use them I may receive a small commission):
● For general money relationship improvement: Get Rich Lucky Bitch - Denise Duffield Thomas -> https://amzn.to/2Y7wq3r
● For how to allocate your income as an entrepreneur: Profit First - Mike Michalowicz -> https://amzn.to/3kyIjXC
● For learning about money and investing: Money Master the Game - Tony Robbins -> https://amzn.to/3DCdrhR
● For working together as a couple to create wealth and a successful life: Smart Couples Finish Rich - David Bach -> https://amzn.to/3mEQzYV
● For uncovering money leaks and general knowledge around money: The Latte Factor - David Bach -> https://amzn.to/3BleX5R
● For improving your mental game around money and great female inspiration: Think and Grow Rich for Women - Sharon Lechter -> https://amzn.to/3mJwSPK
Schedule a call with Dorothy to chat about your Sales Strategy: https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
In a recent study of 600 entrepreneurs and small business owners, 84% admitted that they have experienced imposter syndrome.
You’ve probably felt it, too: that lingering feeling that you might be “found out” for your lack of knowledge or ability.
You might have even fallen into the trap of believing that all the success you have had up to that point can be attributed to nothing more than “dumb luck.”
This is rarely the case. Chances are, you’ve worked pretty dang hard to get your business to the point it’s at today. And you deserve every bit of success you’ve achieved!
Still, this doesn’t change the fact that you’ve gone through feelings of inadequacy somewhere (or everywhere) along your journey. Don’t worry. We all get them. The question now is: How do we overcome those feelings?
Listen in as I break down the elephant in the room: It’s time to stop feeling like you are an imposter by gaining some crucial confidence skills.
In this episode, we talk about…
● [02:57] Let’s break the stigma.
● [04:00] How do we prevent “imposter syndrome” and build confidence?
● [06:59] Find your moment of grace to escape victimhood mentality.
● [09:40] The importance of trusting yourself.
● [13:00] There is always an expert.
● [15:24] Embracing your zone of genius without overestimating your abilities.
● [18:14] How your upbringing influences your sense of worth as an adult.
● [20:49] When overwhelmed, write down or talk about your thoughts and feelings.
● [24:19] Overcome “imposter syndrome” by facing it head-on.
● [25:15] Step #1: Get out of your monkey brain.
● [26:58] Step #2: Do some breathwork.
● [28:22] Step #3: Ask yourself these four questions.
● [34:00] “Imposter syndrome” is not you.
Resources mentioned in this episode:
● Dunning-Kruger Effect is Probably Not Real article
● How to Deal with Impostor Syndrome TIME article
● Please Meet Your Monkey Mind article
● The Work of Byron Katie website
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
More info and free resources at wildlyconfidentsales.com
Traffic, audience, offer. If you want to maximize your ability to make money online, you need to have these three factors dialed in. If you can generate traffic to your platforms and create an audience of raving fans who are more than happy to part with their money to purchase your irresistible offers, you have cracked the code. But, my guess is, your life is currently a never-ending cycle of working in your business rather than on your business, leaving you with very little—if any—extra time. You’re probably spending late nights creating an endless stream of content and putting it out into the ether hoping that someone, anyone, will bite—and so far, have heard nothing but crickets. Well, what if I told you that there is an easier way?
Listen in as I discuss 15 quick tips for novice marketers to start seeing traffic come their way, immediately.
● [09:36] Tip #1: Use social media to increase traffic and engagement with your content.
● [11:44] Tip #2: Increase the number of posts you publish each week.
● [14:11] Tip #3: Create an additional account(s) and repurpose your content there.
● [16:59] Tip #4: Uncover potential followers by discovering who your followers follow.
● [19:29] Tip #5: Use these tools to create blog posts that drive traffic.
● [25:54] Tip #6: Frequency of visibility.
● [29:04] Tip #7: Grow your network.
● [29:44] Tip #8: Join forums related to your niche.
● [30:37] Tip #9: Create a list of websites where you can link back to your own website.
● [31:12] Tip #10: Get interviewed.
● [33:10] Tip #11: Incentivize your own audience with freebies.
● [34:26] Tip #12: Incentivize your own audience by offering an exclusive giveaway.
● [36:00] Tip #13: Use email marketing to cross-promote your content.
● [37:28] Tip #14: Create a free resource and promote it through your email list.
● [41:40] Tip #15: Follow-up with those who opted-in to get your freebie.
Resources:
● RankMath (affiliate) https://rankmath.com/?ref=dorothyvilleneuve
● Google Keyword Planner, Answer The Public, Quora, Reddit
● Ubersuggest from Neil Patel
● Jarvis AI content creation helper (affiliate) https://jarvis.ai/?special=baLO68Z
● Today in Digital Marketing with Tod Maffin (Podcast)
Schedule a call to chat about your Sales Strategy:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Your business success is not solely defined by the good times and the upswings, contrary to what you see posted on all of your social media feeds.
In fact, there is a lot more value in how you handle the downs and how you deal with obstacles and setbacks.
The online business industry is competitive. The demands put on you, fellow entrepreneur, can be overwhelming at times, and it takes a lot to stick to the game long enough to make any progress.
In order to build character and find success in growing your online business, you’re going to need a boatload of resilience.
In this episode, we will cover exactly what resilience is as well as how you can develop your own unconquerable business mindset so that making more income and a bigger impact becomes an easier journey for you.
Why this topic and why now? That’s a great question. Frankly, I’m a little tired of the “toxic positivity” culture that is so pervasive in the online business space.
So, I wanted to speak candidly about how I help clients handle the tough stuff, and the tips and tricks that I believe will help you build a business that you love rather than live in by ensuring you honor your boundaries and strengthen your mindset muscle.
In this episode, we talk about…
● [03:08] What all struggling entrepreneurs deal with.
● [05:08] The importance of having a clear vision from the get-go.
● [06:16] Remembering that things happen “for” you and not “to” you.
● [07:44] Obstacle #1: Your past will catch up to you.
● [08:48] Finding an accountability partner.
● [10:58] Why it’s not only “okay” to take a break, but vital.
● [12:53] Why we need to define “success” on our own terms.
● [15:25] How to find the motivation to tackle the “necessary evils” of doing business.
● [17:48] It’s okay to pivot, scale, or shrink!
● [21:10] When is the best time to create a business that you love?
● [22:15] The Be, Do, Have philosophy.
● [23:30] It’s time to get real, get clear, and get committed.
Resources mentioned in this episode:
● Wake Up and Unfold Podcast
● The Podcast Man – Launch, Production Services +
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
More info and free resources at wildlyconfidentsales.com
Does your copy simply convert clients for your offers?
Do you love your posts and the engagement they receive?
Are you confident that everything you need to communicate your value is included on your sales page?
If you answered “no” to any of those questions, or you feel a bit sheepish about the quality of your copywriting, then gather ‘round and learn the eight crucial keys to copy that simply converts.
In this episode, we talk about…
● [02:18] Why it pays to have engaging copywriting and other forms of content.
● [03:11] What you’ll learn in this episode.
● [04:30] Write strong headlines for your copy.
● [06:36] Words are more effective than images.
● [08:52] The two main purposes to the copy that you write.
● [09:30] Four things to get clarity on when writing your copy.
● [09:42] Who is your audience?
● [12:19] What is your objective?
● [14:13] What is your goal?
● [15:11] How well are you conveying a sense of urgency?
● [17:18] Do #1: Focus on the reader.
● [19:54] Do #2: Grab the right attention.
● [21:18] Do #3: Make sure that your copy is creating intrigue.
● [22:35] Do #4: Spell out what you’re offering.
● [23:51] Do #5: Use analogies.
● [25:40] Do #6: Be humorous.
● [26:23] Do #7: Tell them what to do next.
● [28:11] Do #8: Bring your personality.
● [32:26] Don’t #1: Don’t avoid testing long copy.
● [33:16] Don’t #2: Don’t use too much text/blocks of text that can turn off your buyer.
● [33:33] Don’t #3: Don’t share what they will save, but what they will get for free.
● [33:49] Don’t #4: Don’t use a landing page that is not optimized for your offer.
● [34:17] Don’t #5: Don’t assume they know your why.
● [34:42] Don’t #6: Don’t focus only on positives; include negatives (i.e. pain points).
● [35:25] Action steps.
Resources mentioned in this episode:
● New Edge Innovations Web Design
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
More info and free resources at wildlyconfidentsales.com
85% of purchased online courses are never completed.
A big reason is that course-creation advice tends to be pretty light on the practical side.
Everybody tells us that, in order to get a major leg-up as an online business owner, we must make a course, but few tell us how to make one that, you know, actually sells.
Even fewer can explain how to create one that delivers results to your clients and doesn’t overwhelm them.
If someone buys your course and doesn’t end up completing it, what you end up with isn’t just a disgruntled client who didn’t receive your promise on the sales page. What you also end up with is a blank testimonials section.
And don’t even think you’re getting referrals from that client you let down.
Ready to level up your business by putting together an online course that sells?
In this episode, I go over the six steps you need to take in order to distill your genius into a digestible course that creates results for your clients, generates testimonials and referrals, and allows you the lifestyle freedom and the revenue to create sales in your sleep and take a much-deserved break.
In this episode, we talk about…
● [03:24] Why you need to create a system for your sales process.
● [05:05] Step #1: Establish your course foundations (using the four Cs).
● [09:14] Step #2: Select your profitable course topic (by asking the right questions).
● [19:38] Step #3: Get clear on the content that sells your course (with client-centered language).
● [28:18] Step #4: Price your course to sell with ease (and adjust it accordingly).
● [32:54] Step #5: Create your professional look and design (without breaking the bank).
● [44:30] Step #6: Figure out where you will host your course (via a dedicated course platform).
● [53:20] A recap of the six steps.
Resources mentioned in this episode:
● Lucidchart, Milanote, Bubble, Mindmeister
● Loom
● Ecamm
● iMovie, Final Cut
● Camtasia
● Kartra, MemberVault, Podia
● Zencastr
● Canva
● Google Fonts
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
More info and free resources at wildlyconfidentsales.com
Are you charging enough for what you do for your clients?
Do you feel unshakably confident when you ask people to pay for what you offer?
If you get butterflies in your stomach whenever the time comes to charge your clients, or you feel that what you’re getting paid just isn’t worth the time and energy you’re putting into your work, it’s time to make a change.
In this episode, I’m going to help you determine when to charge less, when to charge more, and how to know the difference that makes the difference in your worth as an expert, service provider, or coach.
In this episode, we talk about…
● [03:47] Getting crystal clear on how you want your business to run from the beginning.
● [04:50] Insights and lessons from Dorothy on how important it really is to value your worth.
● [10:09] Avoiding boredom and burnout as a solopreneur.
● [12:15] Tracking your time to hone in on the true value you bring as an entrepreneur.
● [14:47] Breaking down your ideal income into achievable goals.
● [18:22] Fixing the time dilemma (i.e. trading time for money) and productizing your knowledge.
● [20:04] Collecting results and testimonials before creating your offer.
● [22:42] Generating consistent clients by building out the four revenue tiers to create an ecosystem for your business.
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
You can also catch up with her at wildlyconfidentsales.com (you’ll find some handy free resources there too!)
Have you ever wondered where to find your best clients? The dreamy ones that all the coaches encourage you to find?
They swear they’re out there just waiting for your wonderful self to wrap them up in a big entrepreneurial hug with your offer in hand.
Most of us have been told that these vital few can only be found once we’ve built up a huge following.
Have you ever heard that you have to have a certain number of followers or emails on your list before you can even ask for the sale?
I’m here to break that myth.
I’m here to show you why many of my clients who have much larger followings than me were still struggling to achieve sales for their offers.
A higher follower count does not necessarily lead to more sales.
Done correctly, your aligned online following is absolutely an insurance policy. But, you’ll most likely be building a much stronger connection and relationship with them off of social media. And this is where the sales happen.
Listen in as I unpack the small audience dilemma and the three steps that you should be taking instead of aimlessly trying to build up your following on social media.
In this episode, we talk about…
● [03:22] Step #1: Your best clients are referrals. Get more of them!
● [08:27] Why it’s a waste of time to build a massive social media following.
● [09:01] Step #2: Grow your darn email list!
● [15:22] How to get your ideal clients to opt in to your email list.
● [20:00] Step #3: Ask them for the sale.
● [22:00] How to create a solid online presence.
● [23:15] Forget gaining new followers. Who can you help today?
Links to Resources:
● Conversations to Clients Mini Course (https://learn.dorothyvilleneuve.com/C2C)
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
You can also catch up with her at wildlyconfidentsales.com (you’ll find some handy free resources there too!)
So, you’ve got an idea for an offer, and you are ready to sell.
But before you go any further, I have a few questions for you:
Does your market really know who you are?
Do they understand what your business does?
Do your ideal clients clearly get what you stand for and why that’s so important to them?
Do they have crystal-clear clarity on precisely how different you are from the competition that they see advertised all over their news feed?
Is your business positioned as the attractive hero that your client is dying to work with?
Before you even think about taking the next step with your idea, you need to be able to answer a resounding “YES!” to each and every single one of these questions.
In this episode, I share how you can put together your “only I…” statement so that anybody who comes across you can see, right away, what sets you apart from everybody else.
Listen in as I discuss the somewhat intimidating concept of positioning yourself, your offers, and your brand with ease!
In this episode, we talk about…
● [03:58] Who do you serve, exactly?
● [06:20] Why positioning is vital to your business.
● [08:47] “Positioning will always trump pricing.”
● [10:32] The subjectivity of value.
● [16:09] Validating your offer and pricing.
● [22:14] Why you should start with a high-ticket offer.
● [27:02] The four parts that make up your offer’s true value.
● [28:40] “Commitment levels increase with price.”
● [29:37] Advice around differentiation.
● [32:26] Four questions to ask yourself to ensure your offer is positioned to sell with ease.
● [34:54] A recap of today’s episode.
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
You can also catch up with her on her website at dorothyvilleneuve.com (you’ll find some handy free resources there, too!)
As the old saying goes: “Nothing happens until somebody sells something.”
And don’t experienced professional salespeople make selling seem so darn easy, as if they were born with this elusive skill that we call “sales”? The secret to how they do it so well seems like some sort of unsolved mystery for the ages. But the truth is… it’s really not.
Sales is something I know you can fall in love with. Though not an inherent skill, it’s one that can be taught and massively improved with proactive practice and a healthy curiosity.
And not only that: Did you know that improving your ability to sell will have a ripple effect into so many areas of your life?
It will surprise you: You’ll improve your listening skills, present your case better when communicating with anybody, whether with your children, with your spouse, or with your manager.
In fact, learning the art of negotiation is something I practice regularly and teach my children. It’s all a result of being in sales for 22 years.
Today, I want to help you see the distinct difference between an amateur and a professional salesperson. This will help you quickly demystify the behaviors of a professional from the actions of an amateur.
You’ll be better equipped to tackle your own sales efforts and realize when someone less skilled is using amateur efforts on you.
My goal is to inspire you to feel better about the way you do sales and realize its crucial significance in the success of your business so that you can get on with making better sales to make the income and the impact you desire.
Listen in as I go through the six questions you can ask yourself to guide you on the path to becoming a better sales professional!
In this episode, we talk about…
● [03:56] How to tell apart master salespeople from the amateurs.
● [06:06] Is sales something you’re doing to people or for people?
● [09:51] Why it pays to invest in yourself.
● [12:59] Question #1: Are you setting and achieving your goals?
● [16:30] Question #2: Do you regard failure as a setback or as an opportunity?
● [20:00] Question #3: Are you telling or are you selling?
● [25:25] Question #4: How often do you practice what you’re offering and the way you communicate it?
● [28:51] Question #5: Do you know the price of your offer, and are you declarative about it?
● [32:07] Question #6: Are you learning new skills or creating a new habit?
● [36:52] A recap of the six questions.
● [39:45] My challenge to you.
Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525
Send your episode topic suggestions or questions to [email protected]
Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
You can also catch up with her on her website at dorothyvilleneuve.com
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