In this class, I talk about the difficulty of moving luxury into ecommerce. And how Chinese consumers will likely determine who finally cracks this problem. Secoo and Farfetch are two companies that are on this frontier right now.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Question: Will Farfetch or Secoo win in luxury ecommerce in China? Three factors to consider:

1. What do consumers care about most?
2. What do large luxury brands care about most?
3. What do small luxury brands and boutiques care about most?

Related podcasts and articles:

• Should Starbucks Buy Luckin Coffee? Should Alibaba? HeyTea? (Jeff’s Asia Tech Class – Podcast 30)
• My Visit to JD’s E-Space: Is It a Game Changer for Department Stores in China? (Jeff’s Asia Tech Class – Podcast 10)

This is part of Learning Goals: Level 4-5, with a focus on:

• #26: Advanced and Complicated New Retail

Concepts for this class:

• Platform Business Models: Marketplaces for Products and Services
• New Retail
• Online Merge Offline (OMO)
• SMILE Operational Marathon: Ecosystem Shaping and Management
• China Digital Consumer Network (CDCN)

Companies for this class:

• Farfetch
• Secoo
• JD

———-

I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research. 

Support the show